How can you measure the Return on Investment through hosting an event?
With every marketing plan you must analyze and predict future budgets and the return on investment for each strategy. Many times you try a marketing tactic only to find out that the 1,000 dollars spent did not provide income or even the break even point. By measuring the return you are able to see which strategies work for your business and which ones you should not use in the future. The same applies to events; they must provide the return in order to be worthwhile and seen as a strong marketing tactic.
Homework: What is the return that you need for your business? money, client loyalty, education?