According to www.businessdictionary.com/definition/event=marketing.html
Is Designing or developing a 'live' themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. Also called event creation.
Read more: http://www.businessdictionary.com/definition/event-marketing.html#ixzz104yM8ksu
So why is this relevant? It proves that I did not make up the idea or term 'event marketing' it is a business term that many industries rely on in order to launch new products, promote their services and bring awareness to their target audience. Join the crowd and challenge me to create an event for your specific business!
Homework: Think of a really hard question regarding your marketing plan and then ask me!