So what is the next step?
Realizing that in today’s market each business needs to distinguish themselves differently in order to build clients and retain client loyalty. Using out of the box tactics to design events will be necessary assets to any marketing plan. It is not just throwing a party; these events are specifically designed to achieve your business goals and objectives. When you own or work with a small business you constantly watch and distribute the marketing budget to the tried and true strategies, but without including the personal human factor that you achieve through events, your marketing will be flat and at a standstill instead of a constant growth.
Homework: Write 1 crazy marketing idea without putting a price attached to it. Tomorrow start brainstorming to implement that idea!